Jack and Bry, the creator of plant-based meats made from Jack fruit, has appointed Forever Beta as its first creative partner.
Jack and Bry
The business created the world’s first jackfruit pepperoni; with both Zizzi and Papa John’s adding the meat substitute to their vegan menu’s soon after its launch.
It’s now looking to build on this speedy success and grow the business globally.
The growing company was searching for a creative partner that shared its values, but challenged and provoked in equal measure; choosing Forever Beta for the role.
The integrated creative and innovation business will kick-off the partnership by developing a vibrant new brand identity. This will aim to embrace the brand’s personality and purpose.
“From the very first meeting we knew we had to work together”, Al Fayolle, Group MD at Forever Beta, said.
“This is a brand, product and category we believe in. This brand will be a huge success and our intention as their partner is to go on that journey together.
Bryony Tinn-Disbury, Founder at Jack & Bry, added: “We are very excited to be collaborating with Forever Beta as our creative partner whilst we scale Jack & Bry globally.
“They bring a point of view to our business that we value; and the team is incredibly enthusiastic about building a challenger to the current global plant-based brands”.
Not satisfied with her options in the supermarket aisle or the restaurant plate, founder Bryony Tinn-Disbury was inspired by the jackfruit’s meatiness and her love of pizza to create plant-based firm ‘Jack & Bry’ and make the world’s first jackfruit pepperoni.