IWD – We Are Social highlights women at work issues


Social media agency We Are Social has created a series of visuals highlighting issues women face in the workplace ahead of IWD 2020.

IWD campaign

The activation comes ahead of International Women’s Day on Sunday 8 March.

IWD is an annual day where the rights and issues of women around the world are put in focus. It is part of the global women’s rights movement.

This year, We Are Social’s campaign comes with the tagline: “From the menopause to equal pay: let’s talk about women in the workplace this International Women’s Day”

Members of the agency’s design team have created a series of Instagram posters that highlight some of the pressing issues women face in the workplace today.

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While many people face the same challenges, how we react to and cope with them is unique. In order to shed light on one of the biggest challenges for women – the menopause – next week we’re excited to welcome @themerrymenopause’s Jo Fuller to We Are Social. She’ll lead an open and honest discussion on how to support the women in our lives during this time. It’s not just a physical thing, it can take its toll mentally too. We believe problems are better shared; it’s why we have mental health first aiders, a 24/7 free helpline and regular sessions like this to address general wellbeing and mental health. . . . #IWD2020 #EachforEqual #InternationalWomensDay #CreativeAgency

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The posters cover themes from equal pay, the menopause, balance in the boardroom and more.

The agency and its team will also be supporting the charity ‘Bloody Good Period’ which provides period supplies for asylum seekers, refugees and those who can’t afford them, as well as hosting a lunch & learn from the Merry Menopause’s Jo Fuller.


2020 theme

The IWD main theme for 2020 is equality. The organisation said on its website: “An equal world is an enabled world.”

“Individually, we’re all responsible for our own thoughts and actions – all day, every day.”

“We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements.”

“Collectively, each one of us can help create a gender equal world.”

This year it is using the hashtag #EachforEqual.