ITV’s I’m A Celebrity is most watched TV show of 2020

I'm a Celebrity Wales

ITV’s I’m A Celebrity…Get Me Out Of Here! is the biggest television show of 2020 with 12.1m viewers tuning-in for the final.

The reality series, which has been running for 18 years reported an average of 11.2 million viewers watching across the series.

I’m A Celebrity in Wales

This year’s series was based on location in Wales for the first time, due to restrictions and safety precautions around the coronavirus pandemic.

ITV confirmed that the show climaxed with a peak of 12.1m viewers watching the final.

An average of 11.4m – up 0.8m on 2019’s series – a 44% share of TV viewers, watched Giovanna Fletcher crowned Queen of the Castle.

The total reached 11.6m with the inclusion of viewing from non-TV devices. All figures include consolidated seven day viewing.

I'm a Celebrity - Queen of the Castle, Giovanna Fletcher

I’m A Celebrity…Get Me Out Of Here! was also the most popular show of 2020 for young viewers with an average of 2.8m and two thirds (66%) of 16-34s watching across the series.

Overall, it is the second most watched series of I’m A Celeb, which has been on air since 2002.

I’m a Celebrity started the series with 14.3 million viewers (including viewers watching via non-TV devices), its biggest ever overall audience for the opening episode of the long-running series, said ITV.

It’s also the biggest show of the year outside news specials – and ITV’s biggest audience since the Croatia v England World Cup Semi-Final in 2018.

I’m A Celebrity…Get Me Out Of Here! is produced by ITV Studios Entertainment.

Lockdown2 may also have helped lifted viewing figures, but perhaps future series should also be set around the UK. Anyone for I’m a Celeb in Scotland next November?