It must be Christmas as BGT final proves major draw for ITV


The final of the 17th series of Britain’s Got Talent, or BGT, last night attracted ITV‘s biggest overnight audience of the year so far, outside of the FA Cup, with an average audience of 5.2m and a share of 39%.

BGT winner

Made by Thames, a Fremantle label, a peak of 6.5 million watched Sydnie Christmas named as the winner.

The show had a huge 55% share for 16-34s, with over half a million watching for the two and a half hours.

Over on ITVX the series has been streamed more than 17 million times which is up by 2 million streams on last year, the broadcaster claimed.

This meant the show was the highest rated across the weekend on any channel and ensured ITV was the most watched channel during primetime across the entire weekend.

The series continues to be the biggest entertainment series of the year across any channel. It’s currently averaging 7.1m including repeats, with the launch episode consolidating up to 8m and still growing.

BGT series 17 social content to date has generated in excess of 883M video views also.

In addition, ITV is dominating Saturday nights in 2024 having won 15 out of 22 weeks.

So far this year, ITV’s entertainment shows have reached 89% of the population, that’s over 54 million viewers. They have generated 182 million streams on ITVX (up +11% on last year).

Plus 26 shows across five titles – BGT, Ant & Dec’s Saturday Night Takeaway, The Masked Singer, Wheel of Fortune and The 1% Club – have all exceeded 5 million viewers.

BGT is one of the biggest entertainment shows in ITV’s history. Across the years it has reached more than 55 million viewers and 143 of its episodes have exceeded 10 million viewers each.

Every year for 16 years, BGT has been in ITV’s top five overnight audiences and for the past six series (as far as streaming records go back), it has been streamed 77 million times.

Total lifetime views across BGT social accounts is 24.1 billion and total views over the past 12 months is 4 billion.