isobel sends team to the COVID clink for a lockdown Christmas 

covid clink - isobel in lockdown - mediashotz - Paul Thompson Studio

Creative agency isobel has sent its entire team to the ‘clink’, having taken the pandemic lockdown anguish as the theme for its annual Christmas card creative effort.

And we love it.

With festive freedoms withdrawn at the 11th hour last year – many of us are relishing the prospect of a more normal Christmas with family and friends, the agency said.

But, as you might expect from an award winning team, isobel has other ideas.

In the COVID clink

Having thrown away the rule book (not to mention the keys) the agency has, instead, opted for Christmas in the clink – taking the idea of ‘lockdown’ to a whole new level.

Famous for creating photographic tableaux featuring the entire agency – the isobel Christmas card has become an annual industry favourite – setting the benchmark high and picking up a number of awards along the way. 

Now in its 18th year, previous incarnations have included: Glee; a Dutch Master; Swan Lake and a Salvation Army brass band.

The brainchild of isobel co-founder and ECD, Rob Fletcher – the shooting of the Christmas card is an opportunity for everyone to come together, get into character and create something special.

“Shooting this year’s card was especially poignant” says Rob Fletcher “Last year we had models made of everyone as we weren’t able to gather in person – having the opportunity to all be together was special and there was a real energy and excitement in the room.”

Isobel’s 2021 Xmas card was shot on location at Wapping Hydraulic Power Station by Paul Thompson.