Iris brings in Tom Phillips to lead data driven strategy

Tom Phillips Iris

Iris has announced the appointment of Tom Phillips to the role of Executive Strategy Director, Data Driven Marketing. 

Phillips joins from his role as Head of Strategy at MRM, where he led the strategy department for the last two years.

Tom Phillips

Joining Chris Whitson and Simon Spyer in the senior leadership team, Phillips will bring significant experience in leading strategy teams across data, CX and martech and will sit in the Iris Strategy Unit. 

His arrival allows Spyer to focus on his global role to lead the data driven functions across the network.

Chris Whitson, Global Head of Strategy and CSO for London said: “In order for us to truly be able to offer our clients real expertise across all elements of our integrated offering it is crucial we have senior talent and expertise across all we do.  

“By bringing in Tom to lead our Data Driven offering we have secured someone special.  I’m very excited to have him on board.”

Commenting on his new role, Phillips said: “I’m really excited to be joining Iris and bring my ambition and experience to a new home. 

“The team at Iris, and the focus they put on strategic excellence and building participation brands, is hugely inspiring. 

“I look forward to helping push the data driven function onto new heights with the hugely talented team and amazing clients.”

Simon Spyer, CEO, Data Driven Futures at Iris added: “We’ve seen explosive growth in our data driven marketing business over the last few years.

“Tom is the perfect addition to lead this in London and help us evolve and develop our proposition”