IPG Mediabrands ceo Daryl Lee has created two new client roles within his global executive leadership team.
Caroline Foster Kenny will become global president, Client Solutions, reporting directly to Lee – a position she will assume alongside her role leading Mediabrands UK & Ireland as executive chairman and ceo.
New solutions task
Foster Kenny will lead the development of new and innovative integrated solutions for clients, built around new models of data.
She will work in collaboration with client leaders across the network and across IPG Open Architecture solutions, inclusive of Acxiom.
Andrea Suarez has been appointed global president for Nestlé THRIVE. This is a custom unit that IPG Mediabands has created for Nestlé.
As global leader of THRIVE, Suarez will be responsible for cementing IPG Mediabrands’ recent success with Nestlé. In particular the unprecedented Latin American regional consolidation which she led.
She will ensure that this success forms a solid foundation for driving growth and innovation for Nestlé around the world.
Reporting into Lee, she will also remain a senior advisor to the Mediabrands Latin American leadership team.
IPG Mediabrands next gen marketing
“Never has client partnership been more important in the media business than today, as we build next generation marketing capabilities together, Lee said.
“Both Caroline and Andrea have delivered outstanding business results as leaders in our EMEA and LATAM regions, due to an unwavering commitment to clients and a clear focus on being strategic business partners to them.
“I’m proud to welcome these two new global presidents to the team and excited about what we can achieve together for our clients on a global scale.”
Foster Kenny commented: “Our clients’ needs are changing faster than ever. To be an effective, trusted partner, we must continue to evolve, providing strategic, integrated and data-enhanced solutions that will help fuel their business growth.
“We have an incredibly flexible and agile operating model that enables us to create new and innovative ways of working. “So I’m extremely excited about this role and the opportunities we’re able to create for our clients together.”
Suarez added: “Over the past two years, the momentum we have achieved with Nestlé is incredible.
“I’m looking forward to developing our partnership further by bringing global consistency and alignment across the best of our capabilities and get to the very heart of what makes Nestlé – and its audiences – tick.”
More ceo appointments
IPG also named Christian Johansen as ceo for the EMEA region, and Sergio Kessissian as ceo for the LATAM region.