The IPA has appointed Dan Flynn and Graeme Griffiths joint Directors of Media Research.
They succeed Denise Turner in the role, having previously served as IPA Deputy Research Director and Associate Director of Research respectively.
Dan Flynn and Graeme Griffiths
In their roles, Flynn and Griffiths lead the strategic direction and development of the IPA TouchPoints programme.
The programme publishes an annual survey of consumer media habits, as well as other benchmark surveys including the IPA Agency Census, Salary & Benefits Report and Pricing & Financial Benchmark Survey.
They will also represent the IPA on all the industry media research currencies – ABC, Barb, JICMAIL, JICPOPs, JICREG, PAMCo, RAJAR, Route and UKOM.
Paul Bainsfair, Director General, IPA, said: “Following the tragic and untimely death of Denise Turner we asked Dan and Graeme to step in and lead the IPA Media Research team.”
“In these difficult circumstances they have both demonstrated an impressive ability to maintain high standards for members.”
“As we navigate challenging conditions for our industry and the wider economy, we have every confidence that Dan and Graeme’s combined experience and leadership make them perfectly placed to lead the IPA Media Research team as we continue to support the industry’s evolving media research needs.”
Flynn said: “I am really honoured to take on this role which has such an amazing legacy, shaped by leaders who helped build and protect the trusted research that underpins our industry.”
“To follow in their footsteps is both a privilege and responsibility.”
“In this time of rapid transformation, my focus will be on maintaining the quality of our datasets and help them meet the needs of the future.”
Griffiths said: “I am really excited by the opportunity to continue in the footsteps of some truly inspirational women who have held this role before us.”
“We all miss Denise terribly, but I hope we can continue the work she started here and build on it.”
“Dan and I have a very complimentary set of skills that will enable us to do even more for our members and the media research community.”