Investor platform ii launches first brand campaign with House 337

ii-Robot-lede

House 337 has created the first brand campaign for interactive investor, or ii, the UK’s biggest flat-fee investment platform with £59 billion of assets under administration and 400,000 customers.

House 337 ii brief

The TV, VOD, OOH and social campaign aims to increase awareness of the brand by introducing the ii’s – a pair of friendly robots with unparalleled investment know-how – that mirror the brand’s logo.

The ii’s are interactive investor’s ultimate representatives. They’re smart, insightful, and intelligent.

In the TV spot, the ii’s roll (and fly) around the UK advising people about the benefits of investing with interactive investor. From naturists to water-skiers, the ii’s speak everyone’s language despite only using the letter i.

Calling the shots for the ad was, directing supremo, Guy Manwaring. Alongside him, visual effects studio 1920vfx, and sound design agency Strings and Tins, helped create the spot which will run throughout October and November.

The ii’s will also appear across OOH on sites across the country and will pop up on digital and social media channels.

Star Wars character designer Luke Fisher sketched the initial designs and the visual effects masters at 1920vfx did the rest.

The robots were created through a collaboration with all stakeholders involved from the very start of the project. The final robots look and sound like characters that George Lucas would be proud of.

Gemma Buckwell, head of brand at interactive investor, said: “Part ambassador, part cheerleader, part guru, our robots embody the spirit of interactive investor in everything they do.

“In a market dominated by more established brands, it was important to create something distinctive and memorable, using our very own asset – the ii logo.

“Like any good investment, we’re in this for the long term, and are excited to see where our robots take us as our brand, quite literally, gets on a roll.”

Steve Hawthorne, executive creative director at House 337, said: “It’s not every day that you get to create the first ever brand campaign for a company with the heritage and scale of interactive investor.

“It’s been a brilliant process from start to finish, working with an incredible array of talented people to craft, develop and nurture our little robots.

“They are a true representation of the ambition, personality and expertise of the ii team and, as we send them out into the world like proud parents, we can’t wait to see where their journey takes them.”

The campaign comprises 60, 40 second and 30 second executions breaking on TV on 1 October and on VOD 2 October.

The campaign will initially run for six weeks across the UK with media led by iProspect.