International Advertising Association turns 85


This October, the International Advertising Association (IAA), the world’s most influential network of marketing and marketing communications professionals is celebrating 85 years since it was founded.

International Advertising Association at 85

The group, which is also a global umbrella body for the marketing and advertising industry, said it is planning a series of key events and initiatives aimed at bringing together its thousands of multidisciplinary members, during its anniversary year.

Among the initiatives are:

  • The official launch of IAA’s new 85 years celebrations logo starting October 3rd 2023
  • 3 October 2023 – The IAA Global B2B Brand Summit with a selection of the finest voices in B2B from around the world.
  • 4 October 2023 – A gala dinner in New York City, attended by 85 of IAA global leaders and IAA Compass partners from 56 countries around the world.
  • 6-8 March 2024 – The 45th IAA World Congress, which takes place every 2-3 years in major cities around the world, will be held in Penang, Malaysia highlighting sustainability, diversity, equity, inclusion and ESG.

Sasan Saeidi, Chairman and World President of IAA Global, said: “Since IAA was founded 85 years ago by Thomas Ashwell and 12 Ad Execs at the New York Harvard Club, much has changed in the industry and in the approach of advertising goods and services.

“IAA is kicking off celebrations with initiatives which bring together our vast and multidisciplinary members, allowing IAA to tap on global best practice and play a strong role in supporting key industry issues and values.”

Dagmara Szulce, Global Executive Director of IAA Global said: “The IAA North Star values of creativity, advocacy, education, collaboration, professional development, diversity, equity, and inclusion guide IAA and underscore our 85 years celebrations.

“IAA is committed to helping the communication industry navigate the implementation of the North Star values in their own company cultures, in a rapidly changing world.”