Interactive content platform Storyly joins Braze Alloys partner programme

storyly braze alloys

Storyly, the user engagement platform that embeds full screen, interactive, and immersive stories in mobile apps and websites, has joined the Braze Alloys programme as an official technology partner. 

By joining Braze Alloys, Storyly becomes part of a curated ecosystem of best-in-breed technology and solutions partners to help integrate, customise, and amplify customer engagement capabilities.

The program reimagines the Braze technology solution as a fully ‘integratable’ customer engagement platform, creating a simple, scalable system for making it easier for Storyly customers to use Braze in concert with an ever-wider range of technologies and solutions to support meaningful brand experiences.

The program makes it easier for Storyly customers to leverage agencies, consultancies, and other partners in concert with Braze and its ecosystem of technology partners to provide users with highly personalised, highly effective brand experiences at scale.

Storyly

Storyly is the user engagement platform to embed full-screen, interactive, most catchy, and captivating content format of the day, Stories in mobile apps and websites. 

Storyly Stories empower marketing strategies of mobile brands and enable them to engage with the audience beyond the limits of the mobile screen. 

As an omnichannel customer engagement platform, Braze integration will give customers the ability to connect audience segments identified and created in Braze, directly into Storyly, without the need for developer input. 

Storyly continues to support segmentation for targeted campaigns, but for those customers already using Braze, it will be even faster and easier to connect with specific audience needs and design unique touchpoints for their users.

Braze customers will be able to engage and establish relationships with their own audiences based on their behaviours such as cart abandonment, last login date, an item marked as favourite, and many more, through the whole new channel of Storyly Stories. 

On top of that, through the interactive features of Storyly Stories, customers will get to collect zero-party data, create new segments on Braze accordingly and use them to interact with their users.

By targeting with enhanced information, marketers can avoid inundating users with messaging they’ve already seen and responded to or expand the reach of their most successful campaigns and benefit from their efforts on a more accurate and granular level.

Aykut Bal, Chief Product Officer of Storyly, said: “Despite the constantly shifting mobile retail landscape, one factor remains constant: Brand loyalty and audience engagement need to be built on a foundation of high-quality user experiences and ever-more valuable zero-party data for long-term success.

“As part of our commitment to make it easy to connect with users at any stage of their brand journey, we’re excited to announce our new integration with Braze. 

“Both Braze and Storyly are powerful, flexible platforms for understanding and connecting with mobile audiences, and combining their capabilities will help marketers execute their most engaging, captivating, and impactful campaigns. 

“We’re excited to see the insights and results our customers receive from this integration and to develop our capabilities even more.”