Integral Ad Science ad verification program goes live with Netflix


Integral Ad Science has partnered with Netflix to provide advertisers with verification metrics for its new ad-supported plan.

IAS, a global leader in digital media quality, today launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership which was first announced in 2022.

Verification metrics

These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.

IAS’s independent, third-party ad verification program for Netflix goes far beyond traditional television ratings, enabling brands and agencies to gain insights on campaign reach and engagement.

Key benefits of the solution include:

  • Independent, third-party reporting in the IAS Signal platform
  • Maximising Insights through trend identification and optimising campaigns based on engagement
  • Consistent Measurement across media buys to understand performance across the digital ecosystem

“Marketers now have powerful new tools to ensure that the ads they run on Netflix are engaging viewers,” said Lisa Utzschneider, CEO, IAS.

“By launching this partnership, advertisers can invest with confidence as they look to expand their media strategies to Netflix’s premium inventory.”

IAS’s verification program for Netflix is now live in all of the 12 Netflix ad-supported countries and across all platforms  – connected televisions, computers, and mobile.

The global streaming platform launched Basic with Ads, Netflix’s lower priced ad-supported plan in November 2022.