Product of the Year, the UK’s biggest survey of product innovation, has opened its doors and is on the hunt for the most innovative products that have launched in the past 18 months for Product of The Year 2023.
Product of The Year 2023
Whether your product is disrupting an industry category, smashing its way through the start-up phase or a new product from a household brand – Product of the Year 2023 is open.
The awards shine a light on the very best in product innovation and rewarding excellence.
This year new sector categories are being introduced such as finance and insurance, as well as applications and services which have been received well since being launch worldwide, both by brands from the space as well as the voting consumer.
Every year products from big-name brands such as Unilever, Procter & Gamble, Premier Foods to rising star independent players like THIS, SMASHED Drynks, Starpowa – battle it out to take the title in their product categories.
Reasons to enter
The award drives sales
For 18 years, Product of the Year has partnered with Kantar, the world’s leading data and insights company, to conduct an independent and robust survey of more than 10,000 UK consumers (400,000 globally) to vote for their favourite new product innovations with winners earning the right to display the iconic red Product of the Year logo.
Proven sales & marketing prowess
A proven sales and marketing tool, consumers are more likely to buy a product that carries the instantly recognisable Product of the Year logo with brands recording an average sales increase of 10-15%.
Winning a Product of the Year award helps brands stand out in a crowded market and drives an increase in demand. A significant benefit reiterated by Serena Gosling, Senior Brand Manager, Proctor and Gamble, who said: “We always see a sales uplift when we put Product of the Year on our communications.”
Another key benefit of winning a Product of the Year Award is the dedicated marketing and comms campaign that generates stand out social media and national coverage for the winning products across a broad reach of trade and consumer media titles including The Sun.
“We were so pleased to see Grenade Carb Killa receive a Product of the Year Award.” said Juliet Barratt, Founder, Grenade, “and with an ever health-conscious consumer, knowing that our product is a market leader backed by over 10,000 consumers, we’ve already started to see sales increase thanks to the visibility the award has given us.”
Commenting on the opening of the 2023 awards, Helga Slater, MD, Product of the Year said: “There were some truly stand-out product innovations that won last year with many brands delivering exceptional products – adapting and flexing to meet consumers’ changing wants and needs.
“And, as we return to normality (after the COVID pandemic), we are thrilled to start the search once again for this year’s brilliant new products and to give them the recognition they deserve.”
Product of the Year is now open for entries (closing date: 31 July). Brands can enter the award here.