InMobi bags raft of Middle East technology provider awards

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InMobi, a provider of mobile marketing and monetisation technologies, won big at the MMA Smarties Awards during the organisation’s 18 May gala for the Middle East and North Africa (MENA) region.

Middle East awards

For the fourth year running, InMobi was named “Technology Provider of the Year” and took home gold, silver, and bronze MMA Smarties awards for its campaigns with stc pay, Unilever, McDonald’s, and Marriott.

The tech firm was also shortlisted across seven categories.

“InMobi is thrilled to have been recognised as ‘Technology Provider of the Year’ for the fourth year in a row and honoured to have won several MMA Smarties awards with our valued clients,” said Jessica Moini, Commercial Director, META (Middle East, Turkey & Africa) at InMobi.

“Smarties season is an exciting time of year for InMobi and its clients to showcase our innovative work together and we are grateful to have been recognised by the panel.”

Winning campaigns included stc pay, Unilever, McDonald’s, and Marriott, in collaboration with InMobi’s platform. InMobi won awards and made the shortlist in the following campaign categories:

Wins:

  • Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD
  • Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – GOLD
  • Instant Impact: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark – SILVER
  • Partnerships Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVER
  • Customer Life-Cycle Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVER
  • Geo Targeting: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market – BRONZE