Ingenuity London has appointed Dario Pagani as the agency’s first ever Director of Brand Services.
Scotsman Pagani has returned to the agency to lead its Direct-to-Brand team, that focuses on helping brand leaders find, meet and learn about agencies that can solve their business challenges.
Reporting into Business Director Dan Caplin, Pagani will take the lead on adding value to Ingenuity’s community of brands by ensuring they have access to the right suppliers to facilitate their next phase of growth.
The appointment builds on the strength of Ingenuity’s brand services which currently include Brand Partnerships, Agency Selection and Events.
Pagani brings with him a wealth of experience, having previously held the role of Ingenuity’s Head of Brand for nearly two years.
During this time, he built relationships with notable brands through Ingenuity’s Agency Selection division including Carlsberg, Funding Circle, General Mills, Aldi and More Th>n.
This year, he launched Gale Health, the UK’s first direct-to-consumer subscription box that helps people safely re-join society after the pandemic-induced lockdown.
“The world has changed, but the way brands find their agencies has not”, Pagani said.
“The point of outsourcing creative, digital or PR, for example, is to bring the outside world in – however, you can’t do that unless you’re talking to the right suppliers for your business.
“Ingenuity is investing heavily in the technological infrastructure to facilitate this, and our unparalleled supplier knowledge will underpin everything we do.
“Market-leading multinational companies are already looking to be involved, which further validates our understanding that there’s a challenge that needs solving and that’s what we’re aiming to do.”
Chris Kemp, CEO and Founder at Ingenuity, added: “We are thrilled to welcome Dario back to Ingenuity. He will be crucial in building meaningful relationships with brands via our new Direct-To-Brand team.
“2020 has been a year of complete change, but we have reflected a lot and continued to evolve and grow our offering, ensuring we are providing both our agency and brand clients with the best service possible.”