Ingenuity in Don’t Forget To Look tie-up amid new hires

ingenuity don't forget to look tie up and new hires oct 21 - mediashotz

Ingenuity, a London-based new business consultancy, has announced a slew of strategic appointments and a partnership with marketing procurement consultancy, Don’t Forget to Look.

The company said the aim of the partnership and new hires is to better serve the agency and brand communities.

Industry expert, Tim Doust (right, main pic), Founder of R&D and FCB Inferno joins as non-exec director to support the business through ambitious growth plans. 

Porter Novelli

Bringing over 25 years of experience to the table, Doust will have a particular focus on taking Ingenuity’s intermediary division to the next level alongside Managing Partner Duncan Wood.

Kirstin Ross-MacLeod (2nd from right, main pic), previously Client Services Director at Pablo has joined as Business Director with a stellar record.

She will be responsible for senior client management on the Business Development team and will add capability to the growing intermediary division.

Joining as Marketing Operations Manager, following roles at Kairos Media and GAME, Georgina O’Grady (2nd from left, main pic) will be responsible for driving scale across the whole business. 

O’Grady will work closely with department heads to ensure that Ingenuity’s message is reaching the right audiences at the right time.

Don’t Forget To Look partnership 

In addition to these hires, Ingenuity is also partnering with marketing procurement consultancy, Don’t Forget to Look, to bolster its marketing effectiveness services for brands and agencies. 

Don’t Forget to Look is headed up by Stuart Dunk, who brings 15 years’ brand-side marketing procurement experience including Nike and Danone, along with agency positioning and sales process work. 

The partnership will help brands and agencies excel in the modern marketing landscape by facilitating better commercial ‘win-win’ performance for both parties.

Chris Kemp, Founder and CEO at Ingenuity said: “I am beyond excited to announce our new team members and partnership with Don’t Forget to Look. 

“The two most important things at Ingenuity are our people and our clients. This news levels up our team and how we service our clients. 

“Tim and Kirstin bring the exact sort of expertise to support Ingenuity’s next stage of growth, while Georgina brings a fresh perspective and energy that will drive this forward.

“Our partnership with Don’t Forget to Look is a strategic move towards our goal of ensuring everyone in our Ingenuity community will be on the front foot when it comes to succeeding in the world of modern marketing.”

Stuart Dunk Founder and MD at Don’t Forget to Look said: “I am delighted to be partnering with Ingenuity to help agencies and brands both get more out of their relationships. 

“In particular it’s more important than ever that both brands and agencies get focused on performance and value. 

“Bringing together Don’t Forget to Look’s brand experience and obsession with elevating the brand/agency relationship with Ingenuity’s expert growth services is a no brainer. I am looking forward to working with the team. ‘’