InfoSum appoints Aline Zenses as MD for DACH region


InfoSum, a leading global data collaboration platform, today announced the appointment of industry leader Aline Zenses as Managing Director for DACH countries (Germany, Austria and Switzerland).

In this new role, Zenses will oversee sales and business operations in the DACH region.

Reporting to Nick Henthorn, SVP Europe, Zenses will be tasked with not only capitalising on the success InfoSum has achieved to date but also spearheading an exciting new chapter of expansion and growth.

Aline Zenses

For nearly 20 years Zenses has worked in the marketing and adtech industry and was previously MD for Northern Europe at SilverBullet, a leading consultancy that helps clients derive value from their first-party data.

Prior to that, she spent nearly four years at Oracle Marketing Cloud as Head of Sales DE/CH & Benelux, as well as holding positions at IPG Mediabrands, Microsoft, and Google.

“In a data-driven world, data protection and an ethical approach to data are crucial”, Zenses said.

“InfoSum has done important groundwork in this regard in the DACH market in recent years alongside innovative organisations, clients, and partners such as Axel Springer, Omnicom, and Renault, ushering in a new age of sensitive data analysis.

“I want to build on the successes we’ve had so far, and I’m excited to be part of a team that promotes the sustainable and intelligent use of data and drives positive change and business success for customers and partners.”

Brian Lesser, Chairman and CEO of InfoSum, added: “When it comes to protecting consumer privacy, the DACH region has always been a global leader.

“Leveraging InfoSum’s data collaboration technology, leading organisations have driven significant innovation and spearheaded the development of a privacy-first data ecosystem in the German market.

“With Aline, I am thrilled to welcome an experienced colleague who, equipped with a unique combination of adtech and data expertise, is the ideal person to not only drive InfoSum’s growth in one of our core markets but also elevate our clients’ data strategies to new levels.”