Content studio distillery targets growth with key leadership hires


Global content studio distillery is expanding its leadership with the creation of two new key roles as part of its international growth strategy.

Key distillery hires

The agency has hired Adam Kirby to the new role of Creative Director. He is also joined by Katharine Rooney, who takes up the new role of Head of Editorial. 

Reporting to distillery London Managing Director Beki Gard, they will both join the UK leadership team. 

These senior hires follow the recent appointment of Stephen Mangham – a former Chairman of Ogilvy Singapore – as Global Chief Operating Officer at distillery.

Over the past year, distillery has seen impressive growth of head count of 47% across its business in UK alone. At the end of 2021, the content studio expanded into the US, with the opening of its San Francisco office, delivering scaled global content programmes and helping brands grow EMEA and APAC markets. 

Distillery, which was Campaign’s Independent Agency of the Year in 2021 – said its growth is built on its approach of creating deep brand connections with audiences through the power of online video content.

In his new role, Kirby will oversee an integrated creative approach that maximises innovation and impact for clients, powered by some of the UK’s top production and writing talent. 

Kirby joins distillery with 15 years of industry experience working on campaigns for major tech and FMCG brands like Google, Nokia, Co-op and Haribo. 

He joins from IMA London, where he led the integrated account for Hisense USA. Kirby has also run his own creative consulting business, Mega Rad, driving growth for brands including Astra Zeneca, Direct Line and Mastercard.

As Head of Editorial, Rooney is focused on all written output for distillery’s big tech clients.

She was previously Content Lead at FTSE 250 global power supply firm XP Power, and before that Senior Writer and Editor at digital content agency Formative Content.

Adam Kirby, Creative Director, distillery said: “I have long believed there is an opportunity to reframe the role of the creative studio to forge deeper, more reciprocal relationships, between people, brands and institutions – distillery is the place to do it. 

Combining innovation and intelligence with a genuine commitment to diversity, I am excited to join the team in the next step of their spectacular journey.”

Beki Gard, London Managing Director, distillery, said: “We are so thrilled with the arrival of Adam to distillery London.

“Adam will be working alongside our fantastic Head of Editorial, Katharine Rooney, to lead and inspire our newly reconfigured creative teams.

“I cannot wait to see how this duo moves us into our next exciting phase, expanding and fortifying our creative offerings.”