Incubeta, the digital marketing services group, today announces the appointment of Tom Smith as Marketing Director in the US.
As an experienced digital marketing strategist with more than 15 years of experience, Smith will originate the role of Marketing Director at Incubeta in the US market.
Critical in the centralisation of US marketing activity for Incubeta, Smith will be responsible for delivering a marketing and communications strategy that unifies the three Incubeta groups under one brand identity following the digital media agency’s rebrand.
He will also further build and strengthen Incubeta’s presence in the US market, as it continues on its rapid growth trajectory.
Prior to joining Incubeta, Smith held senior marketing roles at Yahoo in Microsoft Bing’s paid search division, Apploi and DCL.
Most recently, as Marketing Director at data analytics SaaS platform, Signals Analytics (acquired by Kenshoo), he was responsible for driving marketing and demand generation initiatives to further company growth.
John Cawdery, US CEO at Incubeta said: “We’re thrilled to bring Tom onboard during this period of expansion for the company.
“His appointment will offer central ownership for US marketing output, leadership in the rollout of group strategy and will ensure the smooth output of activities and engagement.
“His many years of industry experience will allow us to build on our ambitious growth plans as we continue to expand our team of specialists.”
Commenting on his appointment, Smith said: “It’s fantastic to be joining a company during such a tremendous period of growth.
“Incubeta is taking great strides to develop new technology and services to deliver high quality, engaging and impactful campaigns on behalf of its clients to help them grow and succeed.
“I’m excited to start showcasing the success of the amazing and talented team in the US as the company continues to develop and thrive.”
This announcement is the latest in a series of senior hires that has bolstered the US team at Incubeta.
Most recently, in February 2021 Zoe Hall was appointed as Managing Director and Lauren Stearley as Director of Programmatic.