Incubeta names new Marketplaces Director to drive e-commerce growth


Digital marketing group, Incubeta, today announced the appointment of Andrew Watson as Marketplaces Director, UK.

With more than seven years of experience at Amazon Ads, Watson will drive strong growth via Incubeta’s eCommerce Marketplaces.

At Incubeta, Watson has been tasked with onboarding new accounts as well as working with the company’s established portfolio of clients that include Unilever, Tony’s Chocolonely, and VTech.

Marketplaces Director

He will work with the Marketplaces team to continue delivering outstanding results for clients by finding new avenues for growth and ensuring best in class advertising, listings, content, strategy and sales.

Watson joins from Amazon Ads’ Global Growth Sales division where he was Advertising Sales Manager. His responsibilities included managing sales teams of early and mid-career stage talent to launch and grow Amazon Ads investment for businesses of all sizes.

During his seven years at Amazon, he worked across a number of categories supporting the launch of Ad products such as Sponsored Brands and Sponsored Display, and the integration of interactive live-streaming service, Twitch.

Commenting on his appointment Watson said:: “I’m thrilled to join the Incubeta team and work with their fantastic portfolio of performance marketing clients.

“Incubeta has a refreshing approach in the market, one designed to deliver the best long-term results for clients and that constantly delivers beyond expectations.

“With my extensive experience in eCommerce, I look forward to working with the team to continue unlocking great results for our clients.”

Andrew Turner, UK MD at Incubeta, said: “We are delighted to welcome Andrew whose many years of experience within eCommerce will be an asset to the team.

“Incubeta has seen solid growth recently, and we hope to use this momentum to take our marketplace offerings to the next level.

“Incubeta’s vision is to deliver our clients digital growth through the connection and synergy of media, data and creative.

“With Andrew on board I believe we will be able to accelerate the maturity of our marketplace offering and take advantage of  its ever increasing role in the modern day e-commerce journey.