In-game adtech Azerion to list on Euronext with €1.3bn valuation after acquisition deal

azerion to list on euronext

European adtech Azerion intends to become a listed company as part of an acquisition deal with a special purpose holding firm called European FinTech IPO Company 1 B.V. or EFIC1.

The deal will value the new, listed firm at around €1.3 billion, with EFIC1 already listed on the Euronext exchange in Amsterdam.

Azerion

Azerion is one of Europe’s leading digital entertainment and media platforms, combining owned and operated content, that serves the needs of two groups of customers globally at scale: Advertisers and consumers.

The firm’s advertising technology provides advertisers with maximum engagement with hundreds of millions of players and consumers, generating strong brand performance and measurable results in a brand safe environment.

Azerion’s consumer platform features some of the most popular global social gaming franchises, including the immersive multiplayer games Habbo Hotel and Hotel Hideaway, the social poker game Governor of Poker, along with a portfolio consisting of 16,000+ game titles and 425+ million unique monthly active users across all its products, including through its digital publisher network.

In serving its customers, Azerion works together with two partner constituencies: digital publishers and game creators, and has strategic partnerships with the likes of Ubisoft, Microsoft, and Amazon, and operates thousands of casual, free-to-play games for all ages.

Amongst Azerion’s digital publishers are companies such as Apester, Mediavine, Dailymotion, Zeasn, Polaris Media, Aller Media. They also count amongst their customers brands like Pepsi, Bank Norwegian, L’Oréal, McDonald’s, Volkswagen Group and Ikea.

Azerion generates revenue in two principal ways, firstly through advertising spend across its platform and secondly through in-game purchases across its premium games (approximately 22% of 2020 reported revenue), with additional revenue coming from AAA game distribution.

Atilla Aytekin, co-founder and co-CEO of Azerion, said: “Azerion has experienced significant growth since its inception in 2014, and we have been looking for effective ways to build on this growth whilst consolidating our leading position in the markets we operate in. 

“This business combination, and the subsequent listing of Azerion, will not only give us access to the capital markets but will also help us raise our profile amongst our customer and partner groups and talented workforce globally.

Furthermore, in a consolidating and competitive market, it will help us stay financially flexible whilst fuelling our business expansion, both organically and through acquisitions. 

We are very pleased to partner with a highly reputable and well-established team in EFIC1. 

The continued support of their experienced professionals, both within our Supervisory Board and Executive Committee, will be

instrumental in securing long-term value creation for our shareholders.”

Martin Blessing, Chief Executive Officer of EFIC1, said: “EFIC1 was formed with the intention of combining with a fast growing, profitable and tech-enabled European champion which could benefit from our team’s experience, expertise and a public market listing. 

“Having worked extensively with Azerion’s management over the last six months, we believe we have found exactly the asset we were looking for. 

Azerion is led by a team of visionary founders and highly experienced industry leaders and entrepreneurs. 

“EFIC1 is confident that the upcoming listing will further accelerate Azerion’s growth – revenues, earnings and cash flows – thereby creating substantial shareholder value in the foreseeable future.”