Impression Studio acquires Norwich-based digital agency, FLOCC

Charlie-Hartley-Impression_Flocc-Acquisition

Yorkshire-based creative agency, Impression Studio, has announced it has welcomed FLOCC, a digital agency based in East Anglia to its group, as part of an acquisition for an undisclosed sum.

The growing firm, established by CEO and founder Charlie Hartley, now has 15 staff across two agency brands; Impression and sister agency, Next Chapter, which specialises in digital marketing.

FLOCC

The addition of FLOCC adds another two members of staff to the business, along with a base in East Anglia, enabling further growth across the UK.

It also bolsters its digital development capabilities, adding FLOCC’s expertise in Sanity CMS and React.

Hartley, who founded Impression in 2009, spoke of the decision behind the acquisition of FLOCC, saying: “I’m delighted to have added FLOCC to our business.

“It was clear from initial discussions that the values, expertise, client base and culture of FLOCC aligned so closely with our own, and the skills and capabilities of the existing FLOCC team will add significant value to our offering, and vice versa.

“As a growing and ambitious agency, this acquisition enables us to operate more cohesively in East Anglia, expand the group’s overall service offering, continue to recruit outstanding talent, and inject new life into our service delivery and client services”, he continued.

FLOCC’s founder and Managing Director, Mark Merrywest, will be exiting the business.

The agency has delivered work for the likes of the University of East Anglia, the Sir John Hurt Film Trust and MTV.

Impression boasts a similarly impressive client roster, including Warwick University, Betty’s and Taylors Group and Northern Energy.

Daniel Swepson, Head of Marketing at Next Chapter, added: “We’re really excited to welcome FLOCC’s team and clients to the business and have already identified a wide range of opportunities following the expansion of our service offering and capabilities, which will no doubt be of benefit to Impression, Next Chapter and FLOCC clients alike.

“We look forward to accelerating our technology capabilities, growing and adding value to the client base of all three businesses.”

Impression, which said it has been growing steadily by 20-25% year-on-year for the past three years, will continue to deliver services from its Harrogate headquarters, with the FLOCC team remaining in Norwich and servicing clients across East Anglia.

The agency aims to grow revenue to £1m by the end of 2024 and add five more people to the team by this point.