IMPACT+ names Séverine Loeuille to lead marketing team   


IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today announced it has hired Séverine Loeuille as its new Global Marketing Director.

Séverine Loeuille

Loeuille, who has worked in digital marketing for a decade for companies including Converteo and Integral Ad Science, will lead the global sustaintech platform’s marketing function.

Responsibilities include driving IMPACT+’s lead-gen strategy, developing and implementing the company’s marketing activations and supporting long-term international growth.

She will be based at the company’s Paris headquarters and will report directly to Yann Le Roux, IMPACT+’s VP, Sales & Partnerships.

IMPACT+ is on a mission to help players across the digital advertising ecosystem, including global brands, agencies and ad networks, measure and minimise the greenhouse gas emissions generated by their online ads.

Clients include L’Oréal, Heineken, Nestlé and BMW.

Digital advertising contributes significantly to global GHG emissions. The digital industry recently overtook the aviation industry as one of the biggest contributors to global emissions – and is now close to passing the automotive sector.

A significant proportion of these emissions come from the energy needed to power the digital ad ecosystem, with a typical ad campaign emitting the same amount of CO2e as one person flying from Paris to Los Angeles (source: IMPACT+).

Before joining IMPACT+, Loeuille was CRM Manager at leading digital and data consulting firm Converteo, where she was responsible for supervising clients’ martech projects, including helping them to use CRM data to enhance their understanding of their customers and optimise their marketing campaigns.

Prior to that, she was a Senior Marketing Operations Manager at ad tech platform Integral Ad Science, helping to support the company’s growth overseas.

Le Roux said: “We’re thrilled to welcome Séverine to the IMPACT+ team. She’s an incredibly strategic and thoughtful marketer with a proven track record of overseeing and implementing successful marketing activations.

“Her expertise, creativity and know-how will be crucial as we continue to grow the company overseas.”

Commenting on her appointment, Loeuille said: “I’m really excited to join IMPACT+, a company that has led the way in helping digital advertisers reduce the environmental impact of their campaigns.

“Like me, they are passionate about creating a more sustainable digital marketing ecosystem, and I can’t wait to use the knowledge and skills I have gained working in the MarTech industry for many years to help them achieve their goals.”

IMPACT+ said it is growing rapidly as it looks to grow its subscription-based platform, extend its research and development team, and accelerate its international expansion plans.