Global creative agency, IMA, has announced the promotion of Dan Veal to Head of Production, reporting to the Executive Creative Director, Ben Ducker.
The new position will see Dan responsible for production delivery across all accounts, overseeing end-to-end planning and output quality for film, stills, social, and post-production.
IMA said strategically, the move ensures its production model is built for the future, developing always-on, social-first content at pace.
Dan Veal
Dan will lead a team of producers, creators and AI-enabled workflows into one joined-up offer, utilising IMA’s in-house studio.
The Head of Production will also spearhead the launch of new divisions in 2026.
While overseeing the entire production function at IMA, he will also oversee teams delivering projects on a global scale across accounts including Adidas, Jet2, Autotrader, Harringtons and Haribo.
Dan Veal, Head of Production at IMA, said: “In this new age of agile, always-on content, it’s important we’ve got the right people and ways of working in place to deliver at pace without losing the craft.”
“My focus is building a joined-up production team that can deliver everything from broadcast and global productions through to creator-led social content – and harness AI-enabled workflows in a practical, responsible way where it adds value.”
“2026 is a big year for that, with the launch of IMA Production, some exciting new external collaborations, and our Creators Collective – a curated network designed to unlock high-quality, scalable content across brands, channels and budgets.”
“Very exciting times ahead!”
Ben Ducker, Executive Creative Director, IMA, said: “Dan brings the varied production experience that brands need today in order to scale at speed, testing and learning formats and executional styles that keep consumer engagement fresh.”
“The tech innovation Dan brings to the role will future proof our production offering and provide a head start for our clients in the competitive world of content creation and the rapidly changing approaches.”