Iconic Labs’ COVID-19 fact check site bags a million readers in first week


New media and technology business Iconic Labs said its newly-launched Infotagion coronavirus fact checking site had received one million readers.

The site was set up in partnership with Damian Collins MP, former Chair of the Parliamentary Committee on Culture, Media and Sport.

The service was established to counter the dissemination of incorrect information; in particular through social media, that relates to the COVID-19 pandemic and its related economic and social effects.

Iconic Labs fact site 

In just a matter of days the media launch resulted in more than 70 pieces of individual news covered by the UK’s major news outlets; including the BBC, ITV, Daily Mail, WIRED, Yahoo, radio and local and specialist news sites.

The phenomenal success of the media launch meant that at least one million readers viewed the news; it was shared across social media nearly three thousand times and also verified by Facebook and Twitter.

Verified: Infotagion site proves need for news checking.

The full list of media coverage surrounding Infotagion can be found here.

In addition to this the group of supporters within governments and organisations around the world continues to grow. The firm said the full list is updated on the Infotagion website.

Global interest

The company has been approached by a number of global organisations about using the Infotagion platform and data.

The company looks forward to updating the market with the progress of these plans.

“We are delighted with the launch of Infotagion”, John  Quinlan, Chief Executive Officer of Iconic Labs, said.

“To receive such a response in such a short period of time just goes to show how important this service is to the public.

“The support has been unprecedented and the platform is growing day by day.

“For Twitter and Facebook to verify us so quickly also shows a level of cooperation and trust from them and we thank them for their support.

“We plan to keep growing this platform and increasing the awareness of what Infotagion and Iconic Labs can achieve.”

Social media 

“Social media is providing to be a very powerful and important asset to our communities in the current crisis.

“In particular it provides one the most effective means by which people can maintain essential interaction with others, and preserve communities, during this period of social distancing and isolation.

“However, there is another side in that social media is one of the primary forums in which disinformation; whether circulated innocently or deliberately, is prevalent.

“We are therefore very pleased to be able to play a role in helping to counter disinformation about the current Covid-19 pandemic by bringing our expertise and skills to bear on the problem.”