Integral Ad Science (IAS), a global platform that connects AI-powered media to business outcomes, has launched the general availability of Quality Connect, a new transparency and optimisation solution that gives publishers direct, near real-time visibility into the media quality preferences advertisers set for their campaigns.
Connecting trust
Available within the IAS Pulse publisher platform, Quality Connect closes a transparency gap between buyers and sellers by enabling publishers to understand, report against, and align with advertiser campaign settings across brand safety, suitability, fraud prevention, and other media quality criteria.
Today, publishers are often expected to meet advertiser quality standards without full visibility into how those standards are configured.
That lack of visibility can lead to under-delivery, unnecessary impression blocks, operational friction between ad ops teams and agencies, and missed opportunities to optimise campaign performance.
With greater insight into advertiser preferences, Quality Connect aims to help publishers reduce wasted impressions, improve campaign delivery, and resolve campaign discrepancies earlier and more efficiently.
“The quality of a media buy shouldn’t be a secret,” said Lisa Utzschneider, CEO of IAS.
“For too long, publishers and advertisers have had to work across information gaps that create friction, waste, and missed opportunities.
“Quality Connect gives both sides a more transparent way to work together – helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments.”
Samantha Carola, Director of Digital Client Services, US at Financial Times, said: “Having our advertisers’ brand safety preferences readily accessible through Quality Connect has not only improved efficiency during campaign setup, execution, and optimisation, but has also elevated the level of service we provide to our clients.
“Rather than spending time chasing down details, we’re able to focus on delivering seamless campaign launches, optimising toward client KPIs, and eliminating unnecessary back-and-forth throughout the process.”
Vittoriana Erba, Senior Campaign Manager at AdKaora, said: “Thanks to Quality Connect, we have immediate access to the advertisers’ quality metric settings.
“With such a direct view of the brand safety and context control segments applied to campaigns, we reduce email exchanges with clients, optimise setup times, and can guarantee performance aligned with quality objectives right from the start.”
By connecting advertiser campaign preferences with publisher delivery and optimisation workflows in a controlled, consent-based way, Quality Connect seeks to reinforce IAS’s role as a trusted media quality partner across the digital advertising ecosystem.
For publishers, the solution helps improve campaign alignment, accelerate delivery, and strengthen buyer relationships.
For advertisers, it supports greater confidence that campaigns are delivered against intended quality standards across publisher inventory.
Quality Connect is available to publishers today within the IAS Pulse UI.
Additional capabilities, including Campaign Reporting and Campaign Segments, are expected to become available in Q3 2026.