Influencer agency Hypetap has announced the European launch of its elite market-intelligence tool to measure the performance of influencer campaigns for brands.
Called ‘Hypetap Intelligence’, the agency said the tool aims to provide rigorous answers to client questions over campaign effectiveness.
Hypetap Intelligence
Hypetap launched the tool in its APAC market last year and is now rolling it out for European clients. The agency has two offices, one in Melbourne and one in London.
“While influencer marketing has seen rapid growth in the past few years, there has been a lack of robust data-driven tools to inform insightful strategic decision making beyond basic audience and talent profiling”, said Hypetap CEO, Detch Singh.
“Hypetap Intelligence fills this void by providing clients with unparalleled insights into the target audience, competitive landscape and the effectiveness of their Influencer marketing campaigns.”
Hypetap Intelligence will offer CMOs insights into influencer share of voice, sentiment benchmarking and analysis to enable precise and impactful planning.
It will also help deliver detailed post-campaign analysis including platform and category breakdowns, keywords analysis and brand uplift study enhancement.
Dr Melissa Gray, Data Science Lead at Hypetap, said: “Hypetap Intelligence goes beyond traditional metrics to provide brands with a deeper understanding of influencer effectiveness.
“By analysing billions of data points, we can help brands measure the relevance, context, and cut-through of their campaigns, ensuring they are resonating with their target audience and maximising their marketing investment to drive a commercial return”.
Clients already utilising Hypetap Intelligence include Kraft Heinz and Colgate Palmolive.
Hypetap was founded in Australia in 2014 and has offices in Melbourne and London. As well as servicing its own clients directly, the agency also partners up with media and creative agencies to support their own client campaigns.
By analysing an immense dataset of over 10 billion data points, Hypetap Intelligence offers businesses an extraordinarily deep understanding of how consumers think, feel and behave in regards to their brand, while also offering deep insight into campaign performance.
Hypetap Intelligence will provide brands access to:
Category-Leading Market Intelligence. Gaining valuable insights into influencer share of voice, competitor spending, sentiment benchmarking, analysis and more, to enable precise and impactful planning.
Deep campaign insights. Accessing detailed post-campaign analysis including platform and category breakdowns, keywords analysis, sentiment analysis and brand uplift study enhancement.
Data-Driven Insights. Making informed choices based on actionable insights and recommendations.