HyperJar, a money management app, has appointed St Luke’s as its lead creative agency following a non competitive pitch.
An independent UK-based fintech company, HyperJar is a free, easy-to-use, digital wallet which uses a “jam-jar” budgeting concept.
St Luke’s remit for HyperJar will include development of a new brand creative platform and the creation of a TV campaign including all above the line communications.
The creative agency will work alongside MediaLab, a data marketing agency, who were also appointed this year – to launch the first advertising campaign for the brand in summer 2022.
HyperJar, is an inclusive money management app, which includes a smart debit card. It helps people plan and spend their money in a way that reflects their life by letting them divide their money into Jars (mini accounts) for things like food, clothes, or petrol.
Spending directly from the Jars means people can spend with a particular purpose, place or relationship in mind helping them easily manage all their everyday finances, priorities, and goals in one place.
The visual nature of the app allows people to easily save for special events such as holidays or new kitchens and easily share Jars between kids, couples, friends, or interest groups.
Retailers can be tagged to Jars to make the spending journey smoother and if money is committed to them upfront, users will be rewarded.
Amabel Polglase, Client Marketing Officer at HyperJar said: “We were looking for an agency to help propel HyperJar into people’s awareness this year and we’re so excited to be partnering with St Luke’s to help us do this”.
Ed Palmer, Managing Director of St Luke’s said: “Very rarely do you get the chance to work with a brand that has the potential to fundamentally change our relationship with money.
“We can’t wait to get stuck in to create a nation of better spenders”.
HyperJar, launched to the public in October 2020. Money paid into HyperJar accounts is managed by Modulr FS Limited, an authorised Electronic Money Institution regulated by the Financial Conduct Authority.