Humanity FC launched to highlight treatment of World Cup migrant workers


Independent brand and design studio ico Design today announced the launch of Humanity FC, a creative response to the upcoming World Cup in Qatar.

The company worked in collaboration with digital partners Kaleido Grafik on the project.

Humanity FC

Humanity FC brings together 32 international creatives of 27 nationalities, to help create one unique football. 

The eclectic mix of designers, illustrators, studios, architects and writers were tasked by ico to interpret the theme of ‘solidarity’ – intended to be a positive response to the negativity surrounding the event.

Each creative was given one of the football’s 32 hexagonal or pentagonal panels to illustrate. 

The result is a one-of-a-kind piece of art designed to remind audiences that although we may cheer for different teams, ultimately, we’re all on the same side: Humanity FC.

Exploitation has no place in football.

Ico believes the most powerful thing you can create is connection. The World Cup is sport’s most prestigious event that unites nations. 

However, the controversy cannot be brushed under the carpet – that was the catalyst for the idea and the initiative.

The ball itself is being raffled to raise money, with 100% of the proceeds going directly to Equidem. 

To buy a ticket and be in with a chance of winning the ball, head to 

Ico is promoting the campaign through their own channels and those of and the contributing artists maximise contributions. 

The winner will be picked at random and announced on Monday 9th Jan 2023 to maximise contributions. Watch the trailer video (above).

Ico chose Equidem as the charity partner after finding out about their work in both exposing the injustices migrant workers face and supporting them directly. 

As a relatively new charity they are about to launch a major investigation into all eight World Cup stadiums with their team of migrant worker investigators. This piece by ITV gives a perspective of the charity’s work.

Vivek Bhatia, Creative Director at ico Design, said: “As a studio of football fans, the World Cup is the pinnacle, an incredibly exciting event, but this time around it feels seriously tainted. 

“We wanted to do something that would make a statement that when it comes to corruption and exploitation in football the game is up”.

Mustafa Qadri Equidem CEO, said: “We are humbled and honoured to be ico’s official charity Partner, it’s a compelling initiative and very timely, given we have just released our investigative report about the abuses migrants have faced in building seven new stadiums in Qatar. 

“This support will help our team to track down the estimated thousands of World Cup workers and families owed compensation for deaths, unpaid wages and other harms in Qatar and push for FIFA to pay up”.