Leanne Goodwin has joined Huge London as a Client Partner, leaving AnalogFolk after five years at the agency.
In her new role, Goodwin will oversee Huge accounts including Google, Hublot, Barclays, Tata and Thomson Reuters.
Reporting to Alex Pym, Huge’s Managing Director EMEA, Goodwin will bring to the agency her expertise in helping brands to apply innovative experience design and creative technology to transform their products, services and business design, and drive growth.
During her time as a Client Partner at AnalogFolk, Goodwin led the digital transformations for brands including Nando’s and HSBC.
She has a broad range and depth of experience across data, product and marketing communications and across sectors including FMCG, financial services and hospitality.
While working on Nando’s, Goodwin developed their first owned commerce experience, helping to transform the business to reflect the ever-changing fast-casual dining category and constantly rising expectations of consumers.
Alex Pym, Managing Director, EMEA, at Huge, said: “Leanne is a highly strategic thinker and passionate about delivering industry-defining work.
“She’s a brilliant addition to our fast-growing team and will play a key role in helping our clients navigate the fast-changing consumer landscape in order to unlock brand and business growth.”
Goodwin said: “I am super excited to be joining Huge, as I have always been a fan of the agency for their amazing craft and creativity.
“The people-centred design approach, enviable roster of client brands and continued expansion in the region means it’s an amazingly exciting time to be joining the business.
“I’m looking forward to taking the existing momentum and developing our client partnerships. Delivering even more value to our clients businesses by creating transformative experiences that transcend digital.”
Prior to AnalogFolk, Goodwin was an Account Director at DigitasLBi and is a mentor with the Creative Mentor Network.