HSBC names new Head of Marketing for UK

Becky Moffat HSBC

HSBC has appointed Becky Moffat as Head of Marketing for HSBC UK and confirmed she will take up the post at the start of next year.

This follows Chris Pitt’s appointment to the role of CEO of first direct.

Becky Moffat is currently the Global Head of Wealth and Personal Banking Customer Marketing for the HSBC Group.

HSBC – Becky Moffat

She first joined HSBC in 2016 as Head of Retail Banking Propositions and Current Accounts for the UK bank.

Prior to her time at HSBC, she gained extensive experience across marketing, customer management, proposition design and development of digital marketing from both within financial services, having worked for Barclays, Barclaycard and Santander and from different industries including media and retail.

“I’m incredibly excited by the opportunity to lead this talented and award-winning team and to build on the fantastic work that they have done over the last couple of years”, Moffat said.

“As we continue to help our customers navigate the new different we are experiencing in 2020 and beyond, we also have an opportunity to demonstrate the real power and value of our brand – to be helpful to our customers, to foster creativity, deepen customer relationships, and to contribute to and support the communities that we serve.”

Stuart Haire, Head of Wealth and Personal Banking, HSBC UK said: “Becky’s deep understanding of both our customers and our business is invaluable, and I’m very pleased to welcome her to the HSBC UK team.

“As a bank, our purpose has been to help people navigate change for more than 155 years – and now more than ever, we want to demonstrate to the people, businesses and communities of the UK that we are here to support them and help them thrive.”