Household signals growth with three new board appointments


Global creative agency Household has expanded its board with three new appointments, pioneering a new purpose-led approach to brand experience.

Household Board additions

Sam Smith (right, main pic) joins from Saffron and Landor & Fitch as Managing Director, Matt Michaluk joins from Landor & Fitch as Executive Creative Director for Brand, and Siu-Lan Choi is promoted to Executive Creative Director for Experience.

These new appointments will help deliver on the agency’s purpose to create better futures with brands and their fans.

CEO and Co-Founder, Julie Oxberry (2nd from right, main pic), said: “We are turning customers into fans and are already shaking up the worlds of retail, entertainment and hospitality partnering brands such as Amazon, Warner Bros. Discovery, Sky, Christian Louboutin, and Soho House to drive brand and experiences that are agile at the pace of customers”.

“Sam, Matt and Siu-Lan have all the right experience and expertise to bring this big opportunity to our clients.”

Sam Smith said: “Having worked across both brand and retail experience design agencies, Household’s purpose is an exciting and timely one. 

“Bringing these services together through a joined-up brand and experience offer focused on future fandoms is a game changer, and I am thrilled to be working in the team to take this forward to our existing and future clients.”

Matt Michaluk (left, main pic) said: “Experience is the greatest connection we have to the brands we love. 

“Our ambition is to do this exciting work for our clients’ businesses and make the brands we work with fit for the future – shaping culture, not just hijacking it, creating positive impact not just reductive decisions.”

Siu-Lan Choi (2nd from left, main pic) said: “Fandoms are the future to unlocking new levels of engagement in retail, entertainment and hospitality brand experiences. 

“The fusion of digital experiences within the physical realm and the hybrid experiences we’ve been creating, such as our latest New York Flagship for Harry Potter, sets the pathway for future customer connectivity, and we are at the forefront of it.”