Honda Europe names UM as media agency of record

honda europe electric

UM, the global media agency network of IPG Mediabrands, today announced it has been named media Agency of Record for Honda Motor Europe.

The partnership was confirmed after an extensive and highly competitive pitch process that started in June and had a significant focus on integrated data solutions and digital transformation.

Honda aims for electric vision

Honda recently announced an accelerated ‘Electric Vision’ strategy, which will see all of its mainstream European models electrified by 2022.

“Honda’s electric vision is digital transformation at its best”, said Chris Skinner, UM EMEA President. 

“They are using world-leading technology to build a more sustainable future and we couldn’t be happier to be joining them on such an exciting journey. 

“During this pitch process our aim was to prove that UM’s offering is truly unique and that our ‘now and next’ approach to marketing, together with first class data solutions that could be integrated seamlessly with Honda’s own platforms, would make us the most progressive and future-facing agency they could work with”.

“It’s been a hugely challenging year, but we’ve emerged stronger than ever and this latest win is testament to that. 

“I am so proud of the strength and resilience that UM people across the world have demonstrated and that our future-facing, data-focused and people orientated approach is truly resonating with the next generation of marketers,” added Skinner.

UM added the central transition will happen immediately and work is expected to start across all of Honda’s European markets on 1 April 2021.