Homeprotect picks Ourselves for creative agency brief


Creative studio Ourselves has won the creative account for home and buildings insurance provider Homeprotect.

The appointment follows a competitive pitch process against three other agencies. There was no incumbent on the account.

Homeprotect brief

Ourselves has been tasked with building a creative platform for the insurance brand with the aim of disrupting the market and creating a fresh approach to how insurance is talked about.

The agency is set to develop the brand’s first multi-channel advertising campaign which will go live in the Summer of 2023 and run across TV, BVOD, OOH, Digital and Social channels.

The move to hire a creative agency marks a substantial investment by Homeprotect as they begin to grow their brand in the UK.

David Joyson, Chief Customer Officer at Homeprotect, said: “We chose to work with Ourselves as they offered a winning combination of top-notch strategy and creative brilliance.

“We were looking for a creative partner that really understood the challenge of offering a solution that people don’t know they need (in our case, ‘non-standard’ home insurance) and we were impressed by their proven track record in having worked successfully with brands with similar challenges.

“We’ll be working with Ourselves to supercharge the Homeprotect brand with our first multi-channel campaign this year, and can’t wait to see how it takes our business to the next level.”

Gayle Catlin, Account Director at Ourselves, said: “At Ourselves we pride ourselves in creating compelling challenger bands, and elevating brands with a clear sense of purpose, which is why the Homeprotect opportunity is one that really struck a chord with us.

“They have a unique offering and an appetite for bravery and doing things differently whilst meeting a genuine need in a market.”