London and Brighton-based creative agency Hoi Polloi has appointed Alice Loveday as a director.
Her stop-frame work is playful and shines with her passion for everything tactile and vibrant.
Fresh out of college she worked with Edgar Wright, creating the playful graphics for ’Scott Pilgrim vs The World’.
Since then she has lived in Australia, made Woolly Mammoths for The Sydney Museum, and still found time to work on Martin Scorsese’s ‘Hugo’ and Kenneth Branagh’s ‘Cinderella’.
Now back in London, Alice has been working with Leo Burnett for McDonalds, creating stop-frame content for John Lewis, and refining her own 2D range of work.
“I am very excited to be joining the wonderful team at HoiPolloi”, Loveday said.
“We have a shared enthusiasm for experimentation and creativity, so I’m really looking forward to the fun ideas our collaboration brings!”
Pete Shuttleworth, Executive Producer at Hoi Polloi said: “Alice’s work is whimsical and instantly cheerful.
“Her visual playfulness and use of colour makes watching her work a delight.
“Her animation is effortlessly warm and just draws you in. She is a massive talent, hugely creative, and lovely to work with.
“We are really proud that Alice has decided to be part of Hoi Polloi”
Hoi Polloi mentors emerging story-tellers, directors and animators. The firm works principally in the UK’s TV commercial and branded-content video market.
Since 2013 its delivered over 100 projects ranging from traditional TV commercials to online entertainment series, large-scale live-streamed events and TV, social media campaigns, digital posters, and stills.
It’s produced the biggest YouTube series ever made in the UK, won YouTube Effectiveness Awards, Google best Ads, Kinsale Sharks, a prestigious British Arrow in 2019 and we are shortlisted again in 2020.
The firm’s directors have helmed award-winning feature films, TV comedy and drama series, feature documentaries, and short films.
It has animated for Ikea and John Lewis, worked with Channel 4, Sky, and the BBC.