Programmatic digital out of home specialist Hivestack is prototyping how adtech can be used to programmatically activate DOOH ad opportunities in virtual retail stores in the metaverse.
The metaverse has the potential to revolutionise the way that audiences shop.
Shopping in the metaverse
Truly stunning metaverse retail environments can impress shoppers from the comfort of their home, blending digital and physical shopping experiences, while opening up a whole new world of advertising opportunities for brands.
With programmatic digital out of home (DOOH) continuing to prove its agility and resilience, the adtech infrastructure has the foundation necessary for success in metaverse environments, allowing advertisers to target avatar shoppers “in universe”.
Hivestack’s captivating new video explores the vision, innovation and true unlimited potential of in-store, programmatic media activation in the metaverse.
Andreas Soupliotis, Founder & CEO of Hivestack, said: “Though in early stages, the metaverse is already opening countless creative possibilities for retailers.
“Virtual stores allow shoppers to be transported to engaging out of home experiences while technically inside their homes, via their VR headset.
“Our newly-launched research division has prototyped how our ad tech solutions can be used to programmatically activate ad opportunities in virtual retail stores in the metaverse.
“Much of our full-stack technology for out-of-home activation monetisation can be harnessed for metaverse advertising, but there are still important gaps to be addressed.
“Our metaverse initiative hopes to help bridge these gaps and formulate the technology needed to successfully deliver programmatic digital out of home (DOOH) in both the real world, and metaverse.”