Hive campaign comically shows benefits of home security

hive homeshield, nucleus - mediashotz

Smart home provider Hive has launched a new campaign showing how people can feel safe and in control when leaving their home alone, all with the help of Hive HomeShield smart home security.

Hive is owned by UK energy services firm Centrica.

The company noted that last year, there was a sharp drop in the number of burglaries across the UK as lockdowns meant people were confined to home at all hours. 

Now, with restrictions lifted and burglary rates rising, 1 in 4 Brits are concerned about their home’s safety when returning to work.

Hive campaign

Playfully taking this insight to the extreme, the creative comically shows a man carrying his prized possession – a brand-new flat screen TV – to a public changing room, before revealing that there is a far better alternative. 

We then see him effortlessly frighten off would-be burglars with just a few taps on the Hive app, showing how easy and simple it is to “Protect your home from your phone” with Hive HomeShield.

More hilarious though, and what could become a viral talking point is the other guy at the start of the ad apparently hair-drying his sack n crack at the gym. Socially acceptable or massive faux pas?

We think the world will be divided as we know most men tend to do this but would never admit it.

A mix of 6” and 15” social and digital videos showcase the full benefits of the smart home security system: from sensors and cameras to setting or changing alarm mode from wherever you are, getting security alerts in real time, and the ability to contact the police from within the app. 

The message is that, with Hive HomeShield, 24/7 home security is in your pocket.

The creative was put together by nucleus, the bespoke agency model put together by WPP and comprised of staff from The&Partnership, MediaCom, WundermanThompson and BCW.