History Hit names Meagan Bickerstaff as Head of Growth

Meagan Bickerstaff, History Hit - mediashotz

History Hit, the fast-growing SVOD and content platform acquired by award-winning Little Dot Studios in 2020, has appointed Meagan Bickerstaff to the newly created role of Head of Growth.

Meagan Bickerstaff 

Reporting into James Carson, General Manager of History Hit, Bickerstaff is responsible for driving and executing the strategy for subscription acquisition and retention as well as management of the Product, Customer Management and Performance Marketing functions for the UK’s biggest digital history brand.

Bickerstaff brings over a decade of digital marketing experience, most recently as Head of Growth Marketing at digital restaurant platform, Taster. 

Prior to this, she founded INKWAVE, an influencer marketing agency/platform creating meaningful content through genuine influencer relationships whilst also volunteering as the Head of Marketing for professional women’s network, Bloom UK. 

Preceding that, Bickerstaff held a number of digital marketing posts both in house and agency side including Zenith, Sky, Carat UK and media agency network, OMD.

James Carson, General Manager of History Hit, said: “Meagan is a really exciting hire for us as we continue to supercharge the growth of our SVOD product. 

“2022 is set to be a year full of milestones for History Hit and this role is vital to securing more partners to join us on our journey whilst we continue to make the past more accessible in the digital age.”

Meagan Bickerstaff added: “I was so impressed with the team and the product, you can tell History Hit is a brilliant offering by the very excited and passionate community of fans. 

“I’m eager to help the business grow even further with an amazing team by my side.”

History Hit is part of Little Dot Studios, the award-winning digital content agency and media network, and an All3Media group company. Little Dot Studios’ digital history brands form part of an integrated network offering. 

They include Timeline, Real Royalty, Odyssey, War Stories and Absolute History, generating millions of organic video views a day globally across OTT and social video platforms including Samsung, Roku, TikTok and Instagram, with Timeline amassing three million subscribers on YouTube alone. 

Output includes original, licensed and brand-funded long-form content, with ad sales led by Little Dot Studios’ media team.