Helly Hansen appoints Iris as Lead CRM agency

helly hansen

Global creative innovation agency Iris has been appointed as the new Lead CRM agency for the professional-grade apparel brand, Helly Hansen, after a competitive pitch led by Flock Associates.

This appointment will see Iris working with the brand’s central CRM team in Oslo, and joining the fashion brand’s wider existing agency ecosystem.

The agency will be servicing all markets.

Helly Hansen brief

Working alongside the team at Helly Hansen, Iris will provide a long-term retention-led CRM strategy, and will be supporting the resulting execution from a strategic perspective. 

Iris brings its experience in creating customer-centric, localised campaigns on a global level and its deep sector expertise across B2C and retail in particular to provide a strong digital focus and data-led strategies for the brand.

Jessica Holman, Head of Customer Retention, Helly Hansen: “Choosing Iris as our Lead CRM partner was a no-brainer. We had a vision of what this new partnership would look like; a collaboration. 

“Iris was able to bring this vision to life through their pitch and we are looking forward to the great work the team delivers over the next few months.”

Craig Wheeler, Managing Partner, Iris London: “From the very first conversation it was evident Helly Hansen and Iris had many shared beliefs across a variety of subject matters, from sustainability and diversity, protecting the environment and of course, how to create a customer-centric, frictionless and captivating CRM program.”

Simon Francis, CEO, Flock: “We were delighted to help Helly Hansen partner with Iris through a rigorous but agile pitch process that was a credit to our client but also all agencies who participated.”