Hello: We Are Social US joins forces with Valerie Moizel’s The Woo 


We Are Social US has announced a groundbreaking partnership with Valerie Moizel, Co-founder and CEO of The Woo, to create Hello.

This strategic joining of forces marks the birth of Hello in the US, a separate boutique agency with the agility of a startup, spun out from the largest social media agency in the world.

Hello launches

Moizel, a respected figure in the industry with a proven track record of success spanning over two decades, is stepping in as President and Chief Creative Officer of Hello.

Under her leadership, she will bring key members of The Woo team.

Moizel has a long track record of executing strategic projects for clients, including Delonghi, Lenovo, and LG.

“I am thrilled to embark on this new journey as President and CCO of Hello,” said Moizels.

“This collaboration presents an exciting opportunity to lead a new agency born from We Are Social and elevate our collective impact in the industry.

“Our plan is to push boundaries, drive innovation, and deliver unparalleled results for our clients.”

Hello is a sister agency to We Are Social and will operate separately, specialising in offering bespoke cultural-driven campaigns and tailored social to fast-growing industries and challenger brands.

Moizel will bring her signature “emotion-centric” approach and extensive production experience to Hello clients, offering a boutique-level of service and creative agility.

“We are so excited to partner with Valerie and her team,” said Rebecca Coleman, CEO of We Are Social US.

“Valerie’s extensive experience in building thoughtful campaigns and her reputation as a trusted creative partner make her the perfect leader for Hello.

“She will undoubtedly help us grow by tapping into culture, making emotive social campaigns, and ultimately redefine the standards of boutique agency services.”

Moizel’s transition into Hello represents a strategic move towards expanding We Are Social’s capabilities and client base in the US.

With her expertise and deep relationships, Moizel will spearhead Hello’s growth initiatives, solidifying its position as an agile shop in social-first campaigns and short-form video production.

Hello first launched in Italy in 2019, where it now has a team of 80 people. It is part of the Plus Company network of forward-thinking creative agencies, which includes We Are Social, Cossette, Citizen Relations and Mekanism.