Havas Media Group is to appoint Patrick Affleck as its new UK CEO, following the departure of Matt Adams earlier this year.
He’ll join the group from Dentsu X, where he is currently CEO; leading more than 250 experts across digital and mobile media, creative and analytics.
Affleck has over 18 years’ experience in media agencies. He’s worked at ZenithOptimedia and Vizeum in both UK and global leadership positions.
He also spent three years in the US. There he rose to the position of President of Vizeum US and MD, Media at 360i New York.
He returned to the UK as CEO of Fetch and 360i prior to their merger into Dentsu X in 2019.
In his new role, Affleck will be responsible for leading and growing the 500-strong Havas Media Group, which sits within the fully integrated HKX Village. The firm boasts clients such as Starbucks, Homebase and Dreams.
Affleck will join the Havas Media Group business in summer 2020.
Peter Mears, Global Chief Executive Officer, Havas Media Group, said: “Patrick is a first-class leader, with a proven track record in leading and developing multidisciplinary media businesses.
“I’m delighted to welcome him to Havas Media Group and look forward to seeing how he helps us to continue to deliver more meaningful media experiences for our clients in the UK.”
Chris Hirst, Global Chief Executive Officer, Havas Creative Group, added: “I am really looking forward to Patrick joining. He will bring the energy and drive to keep the momentum going at Havas Kings Cross.”