Havas Media Group has announced the appointment of Jackie Lyons to the newly-created role of Head of Media Experience.
The move follows the global launch of its Mx (Media Experience) methodology in 2019.
Lyons joins the group following over five years at Carat.
As Planning Partner, she was responsible for leading the agency’s planning output; working across a number of its biggest clients, with a particular focus on FMCG and retail brands.
Her previous clients include Mondelez, Adidas and Lego. During her time at Carat, she developed a number of bespoke client processes. These allowed her team to incorporate more data-led insights, bridging strategy, planning and activation.
In her new role, Lyons will lead a dedicated Media Experience team of 30. They’ll work to leverage connection, context and content to create the most effective possible media experiences for Havas’ clients; which include O2, Homebase, Starbucks and Dreams.
Built on a thorough understanding of the consumer and combining a new process with advanced tools, Mx capitalises on the most meaningful media to build more meaningful brands.
Lyons will report to John Paul Cadman, Chief Planning Officer, Havas Media Group.
Lyons has spent 14 years working at media agencies across the UK and Ireland, including Mediavest and PHD.
“I’ve had the pleasure of working with Jackie before, and when we created this new role, I knew she’d be perfect for it”, John Paul Cadman, Chief Planning Officer, Havas Media Group, said.
“She is passionate about her craft; clients love her, and she just gets the job done.
“I’m really excited about her joining Havas Media Group, and I have no doubt that she will play a pivotal role in the continued success of the agency.”
Commenting on her new role Lyons said: “There’s a real buzz about Havas Media Group at the moment, and I can’t wait to be part of it.
“The new MX methodology is a brilliant way to get to media solutions that connect the dots between the right people, the right content and the right context in a meaningful way – which is exactly how I like to work.”