Happy Finish adds ex-Zappar director Jeremy Yates to senior team

Jeremy yates happy finish - mediashotz

UK creative technology and content production studio Happy Finish has announced the appointment of Jeremy Yates as Director of Strategic Partnerships.

Yates will work closely with key Happy Finish accounts to formulate and deploy strategies that will reach audiences in ways that feel authentic, fresh and relevant using the various XR and creative tech solutions that push the boundaries of what’s possible.

His focus is to develop strategic partnerships with brands and agencies to deliver immersive solutions that elevate consumer experiences across the entire purchasing and brand-engagement journey. 

From augmented reality for retail, through connected packaging, to product or campaign launch and activation, promotions and social.

Jeremy Yates

Previously, Jeremy worked as account director at Zappar, where he developed high profile accounts including Beiersdorf (NIVEA), Diageo, Pernod Ricard, ASOS, BMW, Accolade Wines Group, McDonald’s, Shazam and Whyte & Mackay.

He will utilise his considerable expertise in developing partnerships that will help brands and agencies unlock the benefits of engaging story-telling and immersive experiences.

“Happy Finish has a long history of developing some of the most innovative campaigns in the market”, Yates said. 

“I have admired the company’s work for some time, and they have established themselves as a world-leading agency in the XR space. 

“When I met the team, we clearly had an aligned view of the landscape and a shared commitment to delivering outstanding work for clients. 

“I look forward to joining at such an exciting time for the business and working with Happy Finish’s partners, both existing and new, on establishing global XR strategies.”

Rainer Usselmann, Group Head of Commercial said: “We are very excited to welcome Jeremy into the fold. With his strategic, market- and solution focused approach, combined with an impressive track record of commercial augmented reality projects, Jeremy will make a strong contribution to our ambitious growth plans.”