Omnichannel media owner, i-media, today announced the appointment of Hannah Ainsworth as Marketing Director to further strengthen its leadership line-up.
Ainsworth joins the team this October, with her appointment following the announcement earlier this summer that Nick Lawson has stepped into the role of Chairman.
Reporting to Jon Lewis, CEO, Ainsworth brings broad and deep experience in holding companies, large agencies, and global networks, boasting an enviable track record of leveraging innovation to enhance brand reputation.
Hannah Ainsworth
With an impressive knowledge in B2B and a talent for storytelling that translates complex digital products and campaigns into narratives that inspire prospects, clients and talent, Ainsworth will lead i-media’s marketing team and accelerate its reputational pivot from an outdoor to a future-facing omnichannel media company.
Ainsworth will drive growth through partnerships with product and sales teams to develop propositions and reshape the i-media brand, reflecting its innovation and growing data tech capabilities, with a focus on its new driver rewards app, Pitstop.
Ainsworth spent 13 years as Global Marketing Director at Dentsu Creative, formerly Isobar, where she was responsible for developing and executing marketing strategies.
She supported the design and development of the agency brand and its presence across channels while building and maintaining relationships with key clients and stakeholders, and making data-driven adjustments to maximise impact.
She was also part of the global team that launched Isobar’s Innovation offering ‘nowlab’, a commerce and consulting proposition, and an in-house service, while helping to integrate agency acquisitions globally.
Jonathan Lewis, i-media CEO, said: “Hannah joins us at a pivotal moment for the business. I-media has undergone a rapid transformation, and her deep industry expertise and leadership will help drive the next phase of our growth.
“With our expanding capabilities in data and technology, we’re ready to shape the evolving media landscape and deliver measurable impact for some of the world’s biggest brands.”
Ainsworth added: “People are leaving corporate giants to get back in the driving seat of change in the industry. i-media has built a culture of entrepreneurship and creativity that genuinely drives progress.
“By combining robust data with cutting-edge ad tech, we’re not only adapting to industry shifts but setting the pace in delivering impactful solutions for clients.
“Real innovation happens where talent and technology intersect, and I look forward to contributing to a team that truly values both.”
With a presence at more than 130 roadside locations, i-media provides advertisers with access to UK motorists, a varied and affluent audience, reaching an average of 6.6 million weekly visitors and more than 31 million unique visitors annually in high dwell-time environments.
It said it has developed the UK’s largest network of full-motion, large-format digital screens at Motorway Service Areas via exclusive partnerships with major operators, including Moto, Welcome Break, Roadchef, and Extra.