Grupo Clarin claims 20 ton reduction in carbon emissions with SeenThis


Adaptive streaming company, SeenThis, announced the results of its successful partnership with Grupo Clarin, one of the largest media conglomerates in Latin America.

SeenThis has enabled Clarin to deliver beautiful, innovative advertising opportunities for its visitors and global brand clients.

SeenThis, the media company’s advertiser clients served video in full-page in takeover ads that were high-definition quality with instant loading which creates a completely seamless viewer experience compared to conventional ad serving technology.

Clarin C02 reductions

To date, Clarin has successfully avoided approximately 20 tons of C02 emissions across +160 million impressions by using SeenThis technology compared to running the ad in corresponding quality using conventional ad serving technology, the adtech said.
SeenThis offers a proprietary adaptive streaming technology that allows advertisers to stream high-quality video with instant load times, using less data, which avoids excessive carbon emissions.

Rather than download entire files like conventional technology, SeenThis adaptive streaming ensures that the ads can be viewed as soon as the ad slot enters the users screen, improving user experience while minimising any data transfer that is not necessary.

“SeenThis is an extremely valuable partner for Clarín”, said Maximiliano Sastre, CCO at Clarín.

“This technology allows us to create innovative advertising opportunities for our clients while reducing carbon emissions.

“We care deeply about sustainability and are proud to be the first in Argentina to have adopted this advertising solution two years ago that combines exceptional performance with a focus on emissions reduction”.

Thomas Houge at SeenThis, said: “Clarin is a respected major publisher in Latin America, and we are excited to work with them to deliver both innovation at scale and emissions avoidance.

“Today, both publishers and advertisers are starting to combine campaign goals with sustainability goals, and it is our strategy to help them achieve both effectively”.