GroupM names VP Global Solutions and Operations for Xaxis


GroupM said it has promoted Akama Davies to the role of VP of Global Solutions and Operations for its outcome media adtech, Xaxis.

VP Global Solutions

In his new role, Davies will lead global solutions and operations for Xaxis, which is part of GroupM Nexus, in collaboration with regional and market counterparts and lead product strategy communication, roadmap formulation, and product testing.

Additionally, he will prioritise the technical requirements across GroupM Nexus to drive differentiation, support both regional and global growth, and ensure solutions are tailored to the needs of clients.

For the past 18 months, Davies has served as Global Practice Lead for Digital Out-of-Home (DOOH) at Xaxis, where his passion for innovation and strategic mindset enabled the growth of GroupM’s flagship programme of DOOH solutions from one to 17 markets.

Throughout his time with the company, he has been a core supporter of Xaxis’ internal innovation initiative Xcellerate, mentoring winning teams from ideation to delivery across the globe.

Further, in testament to his strong leadership skills, Davies co-founded the diversity and inclusion consultancy We Are Stripes and was part of the IPA’s inaugural iList and Empower 100 Executive Role Models.

Xaxis combines innovative AI technology, advanced omnichannel solutions, data-driven creative, and worldwide programmatic expertise to transform digital media investments into real business outcomes.