Grosvenor Casinos hires isobel for brand relaunch

grosvenor casinos

Grosvenor Casinos has appointed independent creative agency isobel for a brand relaunch.

Owned by The Rank Group, Grosvenor Casinos is the largest land-based casino operator in the UK with an online offering that they are committed to growing. 

Grosvenor Casinos

Isobel will work with the team at Grosvenor to establish a brand positioning and creative platform that encompasses both the venues and online offer.

Sarah Sculpher, Marketing Director at Grosvenor said: “We’re delighted to be working with the team at isobel on this project. 

“Our 52 casinos are enjoyed by hundreds of thousands of visitors right across the UK and we’re excited about how we can work with isobel to bring to life the very best of our brand values across all our channels. 

“Isobel have great experience in developing brands and the Collisions tool and framework has been so useful to uncover a unique and own-able space in the market.”

Sarah Humphreys, Account Partner at isobel, said: “Grosvenor Casinos is a really exciting project for us. 

“The casino market is extremely competitive, but we’re up for the challenge of developing a really strong brand positioning for an iconic name in gaming. 

“It’s what we do best – supercharge brands!”

The casino brand announced last month that it planned to reopen all of its venues after they were shuttered amid the global coronavirus pandemic.