Grey names two new Joint Managing Directors

grey joint managing directors - tennant-price and gainford

Grey has appointed two new Joint Managing Directors in the shape of Nathan Gainford and Jonny Tennant-Price in a boost to the agency’s leadership team.

The newly created positions will see Tennant-Price (right, main photo) join the agency from Droga5 London where he was Group Account Director, while Nathan Gainford (left, main photo) has been promoted from his previous role as Managing Partner at Grey.

Grey has introduced the MD role to support the agency’s creative product, culture, operations and growth.

Tennant-Price and Gainford will report to Grey’s President and Chief Creative Officer Laura Jordan Bambach and be responsible for helping the agency deliver Famously Effective Ideas for its clients.

Joint Managing Directors

“Back in February, I said that I would look for an MD to help me in my new extended role and I couldn’t have dreamt of better partners than Jonny and Nathan”, said Laura Jordan Bambach. 

“Their love for brands, the work and talent are what make them the best to help deliver Famously Effective work to move our clients’ businesses, work with our diverse talent pool and grow our agency.”

Gainford has been with Grey for five years working across key clients including Vodafone, Very and Carlsberg. 

Prior to joining Grey, he founded and ran the creative consultancy Animl. 

He has also worked at LIDA as Managing Partner and, in his early career, was Business Director at DBB and Elvis/Dare. 

Gainsford took an untraditional route through the industry, having worked across creative, digital and direct agencies.

“The potential we have within Grey is immense”, Gainsford said. 

“We have reignited our creative culture to unleash the potential in our talent and transform client businesses. 

“I feel privileged to be part of the agency as we continue to shape and craft our future legacy”.

Tennant-Price, who will join Grey in October, has been Group Account Director Droga5 for over four years, handling a range of client businesses, including Diet Coke, Rustlers and SetApp, and most recently operating as European Portfolio lead for Coca Cola. 

Prior to joining Droga5, he was Account Director at BBH for five years working across British Airways, the Guardian, Virgin Media and Mentos.

Tennant-Price said: “Grey is an iconic advertising brand with a rich creative pedigree. 

“It’s a pivotal time to be joining Laura and the team as we launch the next chapter together with innovative and diverse creative work which will make the agency and our clients truly proud”.