Digital retail and financial services firm The Very Group has appointed Grey London as its creative agency.
Grey won the brief following a competitive pitch.
The brief covers Very.co.uk, the group’s largest and fastest growing brand, and Littlewoods.com.
The Very Group campaigns
Launching in autumn 2020, the first campaigns will cover multiple channels including digital, experiential and ATL in the UK and Ireland.
“We want to be the number one destination for shoppers who value flexible ways to pay, and Grey’s passion and energy to help us achieve this ambition came through loud and clear during our remote pitch process”, Carly O’Brien, Chief Marketing Officer at The Very Group, said.
“We’re confident that the Grey team will bring the right ideas and execution to help us continue re-writing retail.”
“We also want to say thank you to the St Luke’s team, who have played a vital role in the development of the Very and Littlewoods brands over a number of years.”
Anna Pańczyk, CEO at Grey London, said: “As we slowly enter the ‘new normal’, we’re thrilled to be chosen by The Very Group.
“We share their passion for helping customers say ‘yes’; and believe we can play our part in helping to take their retail brands to the next level.”
Javier Campopiano, Grey CCO Europe, said: “Despite the pitch being largely remote, we’re glad we’ve found the right ideas; and are confident that together, we will drive even more meaningful connections with Very’s and Littlewoods’ customers.
“It’s also a great welcome present for our new CCO, Laura JB; who brings the perfect combination of skills to support The Very Group.”