Grey London names award-winning creative David Wigglesworth as ECD

Laura Bamback David Wigglesworth

Grey London has announced the appointment of multi-award winner David Wigglesworth as Executive Creative Director.

Wigglesworth (right, main pic) will join in May from Droga5 London, where he is currently creative director, and brings with him an impressive track record of highly awarded campaigns. 

At Grey, he will be ECD of a resurgent creative department headed by Laura Jordan Bambach (left, main pic), agency president and chief creative officer. 

Tasked with scaling the creative heights at Grey and working across all its clients, Wigglesworth’s brief is to “make 90% of the work 10% better and 10% of the work 100% better,” says Bambach.

David Wigglesworth

His award-laden work includes Amazon Prime Video’s “Great shows stay with you” TV ads, work for mobile app aggregator Setapp and the Diet Coke “Just Because” campaign. 

His other notable campaigns include Amazon Music’s “Unbox a world of music” and Kwiff’s “It’s perfectly normal until it’s Kwiffed.” 

Wigglesworth’s career has also included stints at Fallon, Mcgarrybowen & St Luke’s.

“We can’t wait to have David join us on our creative pirate ship”, Bambach said. 

“Grey is growing again swiftly in creative reputation and client opportunities, and we need to boost our creative power further with someone who not only cares about great ideas and craft but knows how to lead teams into the creative unknown with joy and a bit of swagger. 

“He joins recent additions like Head of Art, Costanza Rossi in building a formidable creative crew.”

Commenting on his appointment, Wigglesworth said: “After meeting Javier, Laura and the rest of the gang at Grey, it was instantly apparent that pushing towards ground-breaking creative was the goal. 

“With this at the heart, I can’t wait to get started working with clients and the teams to cultivate an environment where we can have raucous fun, cause a bit of creative chaos and eventually end up with the work of our careers.”